Brand Awareness Video Campaigns
Libertex Global Trading
Germany
CRAFTING A TWO-YEAR BRAND STORY: FOUR HUMOROUS, CHARACTER-DRIVEN CAMPAIGNS UNDER THE CySEC FRAMEWORK.
Company: Libertex Creative Studio (Montenegro)
Role: Lead Copywriter
Original Language: German | Subtitles (cc): English
Promote real-time push notifications from the Libertex app. How a simple briefing inspired a humorous campaign based on social media trends and challenges.
“You don't need to know everything, just know who does”. The proverb that sparked the insight on how to target new clients without violating strict CySEC regulations.
The dual role campaign that tackles trading stress through humour, demonstrating how the right partner keeps you centred in any market conditions.
The campaign that reframed legacy as a launchpad, using the harmony between classical music and its modern remixes to position CFD trading as the sophisticated evolution for today's investor.
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