Live Shopping Event plus 63 Videos
Centauro Sports
Brazil
WE LAUNCHED CENTAURO'S FIRST STREET STORE DURING THE PANDEMIC BY CREATING LIVE 1X01: A 2-HOUR SPORTS SPECTACLE WHERE EVERY PURCHASE DONATED A PRODUCT.
Agency: TracyLocke DDB
Role: Lead Copywriter
Original Language: Portuguese | Subtitles (cc): English
Role: Lead Copywriter
Original Language: Portuguese | Subtitles (cc): English
WATCH THE CASE STUDY:
Problem
Celebrate the opening of the new Centauro shop on Avenida Paulista with an event that gets people's attention during the pandemic.
Insight
Avenida Paulista is the most typical place for the fans to celebrate wins and championships.
Idea
Celebrations are always connected with victories. But Centauro is not only about competition, they work to change people's lives through sport. So, we created an event where everyone wins. On Live 01x01, for every product sold, Centauro makes one donation to a sports charity NGO.
Execution
In an intense production effort, we made 63 videos that were broadcasted during the 2-hour live presented by Glenda Kozlowski, one of the most famous sports journalists in Brazil. Our live featured special guests giving tips about sports and content created by experts from sports, from the Internet and even from Centauro. People such as the marathoners Solonei Silva, twice World Cup winner Cafu, youtubers from @FutLiga, the largest YouTube football channel in Brazil, Centauro's staff starring our film, and many others.
Campaign
The campaign became stories and posts on Centauro’s social media and it was shared by sports celebrities.
Celebrate the opening of the new Centauro shop on Avenida Paulista with an event that gets people's attention during the pandemic.
Insight
Avenida Paulista is the most typical place for the fans to celebrate wins and championships.
Idea
Celebrations are always connected with victories. But Centauro is not only about competition, they work to change people's lives through sport. So, we created an event where everyone wins. On Live 01x01, for every product sold, Centauro makes one donation to a sports charity NGO.
Execution
In an intense production effort, we made 63 videos that were broadcasted during the 2-hour live presented by Glenda Kozlowski, one of the most famous sports journalists in Brazil. Our live featured special guests giving tips about sports and content created by experts from sports, from the Internet and even from Centauro. People such as the marathoners Solonei Silva, twice World Cup winner Cafu, youtubers from @FutLiga, the largest YouTube football channel in Brazil, Centauro's staff starring our film, and many others.
Campaign
The campaign became stories and posts on Centauro’s social media and it was shared by sports celebrities.
WITNESS THE FULL EVENT: A MAJOR PRODUCTION WITH HOST GLENDA KOZLOWSKI, A GALAXY OF ATHLETIC STARS, AND A LIBRARY OF OVER 60 CUSTOM-PRODUCED VIDEO SEGMENTS.
VIDEO ADS
SOCIAL MEDIA POSTS
MAGAZINE ADS
