GAMIFY AND SIMPLIFY THE TELECOM TRADE COMMUNICATION.
WE DIGITALIZED PRINT MATERIALS FROM TRADE MARKETING,
AND TOOK CLARO STORES EVERYWHERE ON AN OMNICHANNEL JOURNEY.
AND TOOK CLARO STORES EVERYWHERE ON AN OMNICHANNEL JOURNEY.
Agency: TracyLocke DDB
Role: Lead Copywriter and Experience
Trends and Techs: VR, AR and Metaverse
Role: Lead Copywriter and Experience
Trends and Techs: VR, AR and Metaverse
WATCH THE VIDEOCASE BELOW (with CC in English) AND CHECK HOW IT STARTED.
THE NEXT STEP, A PROPRIETARY PLATFORM FOR THE BIGGEST TELECOM PROVIDER IN BRAZIL.
It's a Brazilian only platform, so follow the instructions below to navigate.
Go to: https://nacional.folhetovirtualclaro.com.br/filtro/ and select SP / SAO PAULO.
Go to: https://nacional.folhetovirtualclaro.com.br/filtro/ and select SP / SAO PAULO.
Click and drag using the cursor, hold and move your smartphone. Or use VR glasses.
There are 5 different worlds to explore, discover deals and have fun with AR experiences.
Partnership with major players.
And retail spots presenting the best deals of each service.
