Mundos: Immersive Experience
Claro Telecom
Brazil
TRANSFORMING THE TRADE MARKETING MATERIALS OF BRAZIL’S LARGEST TELECOM INTO A DIGITAL, GAMIFIED, OMNICHANNEL SHOPPER JOURNEY.
Agency: TracyLocke DDB
Role: Lead Copywriter and Experience
Trends and Techs: VR, AR and Metaverse
Original Language: Portuguese | Subtitles (cc): English
Role: Lead Copywriter and Experience
Trends and Techs: VR, AR and Metaverse
Original Language: Portuguese | Subtitles (cc): English
WE STARTED BY CREATING VIRTUAL STORES CUSTOMISED FOR MAJOR RETAIL DATES:
THE NEXT STEP: MUNDOS, A PROPRIETARY PLATFORM USING VR AND AR TO TURN COMPLEX TELECOM OFFERS INTO AN IMMERSIVE, DIDACTIC, AND FUN EXPERIENCE.
IT’S A BRAZIL-ONLY PLATFORM, SO FOLLOW THE INSTRUCTIONS BELOW TO NAVIGATE.
1. Go to: https://nacional.folhetovirtualclaro.com.br/filtro/ and select SP / SAO PAULO.
2. Click and drag using the cursor, hold and move your smartphone. Or use VR glasses.
3. Click on the map and explore 5 different worlds, discover deals and AR experiences.
