The Uniform That Never Existed
Centauro Sports
Brazil
WE HACKED THE OLYMPICS THROUGH A STORY THAT TRANSLATES THE ESSENCE OF THE BRAND AND CHANGED LIVES THROUGH SPORT.
Agency: TracyLocke DDB / DM9 DDB (Brazil)
Role: Lead Copywriter
Original Language: Portuguese | Translations: English
Role: Lead Copywriter
Original Language: Portuguese | Translations: English
WATCH THE CASE STUDY:
CHECK OUT THE BOARD:
WATCH THE HERO SPOT:
A SERIES OF POSTERS TELLING HER STORY IN DETAILS:
"She was born to jump and never fall."
"The no was already hers."
"Her batten was always higher."
"She wrote her a in the history, not on her back."
"It hurts more in the soul."
"She did everything for Brazil. She just couldn't wear the shirt."
WATCH THE FILM WICH EXPLAINS THE SYMBOLS AND THE DESIGN OF THE UNIFORM:
FROM THE SKETCHES TO THE STORES:
SOCIAL MEDIA CAMPAIGN:
