The Uniform That Never Existed
Centauro Sports
Brazil
WE HACKED THE OLYMPICS THROUGH A STORY THAT TRANSLATES THE ESSENCE OF THE BRAND AND CHANGED LIVES THROUGH SPORT.
Agency: TracyLocke DDB / DM9 DDB (Brazil)
Role: Lead Copywriter
Original Language: Portuguese | Translation: English
"She was born to jump and never fall."
"The no was already hers."
"Her batten was always higher."
"She wrote her a in the history, not on her back."
"It hurts more in the soul."
"She did everything for Brazil. She just couldn't wear the shirt."
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