My Son Influencer: a Kid's Dream Promo
Claro Telecom
Brazil
WE ACCELERATED KIDS' DREAMS OF BECOMING INFLUENCERS AND HACKED KID'S MONTH INTO A MAJOR TELECOM SELLING EVENT.
Agency: TracyLocke DDB
Role: Lead Copywriter
Original Language: Portuguese | Subtitles (cc): English
Role: Lead Copywriter
Original Language: Portuguese | Subtitles (cc): English
WATCH THE CASE STUDY:
To navigate strict Brazilian advertising laws for children, we partnered with Gato Galáctico—a top influencer among kids—to create authentic content. He shared his origin story and ignited excitement by offering a mentorship to one lucky winner.
Kids ran to their parents—who were simultaneously being targeted by Claro's social media campaign.
The grand prize was the ultimate influencer starter kit: the first-ever visit to the Meaw Mansion, a featured role in a Gato Galáctico video, a personal mentorship, the debut video for their own YouTube channel, and brand-new filming equipment. But the real win was the look on the winner's face—see for yourself.