WE ACCELERATED KID'S DREAMS OF BECOMING INFLUENCERS.
AND HACKED KID'S MONTH IN BRAZIL INTO A TELECOM SERVICES BIG SELLING DATE.
AND HACKED KID'S MONTH IN BRAZIL INTO A TELECOM SERVICES BIG SELLING DATE.
Agency: TracyLocke DDB
Role: Lead Copywriter
Role: Lead Copywriter
WATCH THE VIDEOCASE (with CC in English) AND CHECK HOW WE CIRCUMVENTED THE STRICT BRAZILIAN LEGISLATION REGARDING CHILDREN'S ADVERTISING.
WE INVITED GATO GALACTICO, ONE OF THE MOST POPULAR INFLUENCERS AMONG KIDS IN BRAZIL, TO CREATE ORGANIC CONTENT, TELLS HIS STORY ABOUT HOW HE BECAME AN INFLUENCER AND INSTIGATE THE KIDS BY OFFERING MENTORSHIP FOR THE ONE LUCKY WINNER OF THE PROMO.
THE KIDS WENT RUNNING TO THEIR PARENTS, WHO, AT THE SAME TIME, WERE BEING TARGET BY CLARO ON SOCIAL MEDIA.
THE BIG PRIZE:
• BE THE FIRST KID TO VISIT GATO'S HQ (MEAW MANSION)
• APPEAR IN ONE OF GATO'S VIDEOS
• MENTORSHIP
• THE OPENING VIDEO OF YOUR OWN YOUTUBE CHANNEL
• BRAND NEW SHOOTING EQUIPMENT
• BE THE FIRST KID TO VISIT GATO'S HQ (MEAW MANSION)
• APPEAR IN ONE OF GATO'S VIDEOS
• MENTORSHIP
• THE OPENING VIDEO OF YOUR OWN YOUTUBE CHANNEL
• BRAND NEW SHOOTING EQUIPMENT
LASTLY, JUST FOR FUN, CHECK HOW HAPPY IS THE WINNER: